One card. Sixteen local businesses. One per industry.
The Local Vibe is an exclusive 9x12 community mailer shared by sixteen local businesses, one slot per industry, mailed to about 5,000 addresses per edition. Current markets are available in the Greater New York City Metro Area and New Jersey. Our first market is now open in Staten Island, NY!
The Local Vibe is a Savino Marketing publication.
The front of the card. Sixteen ad slots across front and back, one per industry.
Do we mail where your customers are?
Enter the zip you want to reach: where your customers live, or where you are. We list the closest cards first.
What is on it, and what it costs
- Sixteen ad slots per edition, six on the front and ten on the back. One business per industry; once your category is taken, it is closed for that edition.
- Ad slots run $569 to $689 depending on position. Split across an edition's roughly 5,000 addresses, that is pennies per address.
- One sponsor square and one charity square sit on the front. The sponsor names a local charity and donates to it directly, and Savino Marketing donates 9% of this card's gross revenue.
- You design your ad with the AI Ad Builder and approve the final proof; nothing prints without your sign-off. Low-VOC, recyclable stock.
The full direct-mail math, sourced and dated, lives on each market's page. Start with Advertise on Staten Island.
A market opens wherever a founding sponsor steps up
A zip code is an input, not a boundary. The Local Vibe does not sell zip codes; it draws a market around one business.
- 01A local business owner steps up as the founding sponsor.
- 02We draw the market outward from their business, along the routes their customers actually come from, to about 10,000 households.
- 03It splits into two rotation groups of about 5,000 addresses, A and B, and gets a name.
- 04The card mails four times a year, alternating groups: each edition mails to one group with a fresh set of ads, so every address is on the route list twice a year.
A market gets drawn once, and the business it is drawn around is its founding sponsor, permanently. Here is what founding a market involves.
Where The Local Vibe is forming
The Local Vibe starts on Staten Island, where we are based: the origin, not the boundary.
The first market is founded, and we founded it ourselves: Founding Market No. 1, drawn around Savino Marketing's own front door, on the same money every sponsor is quoted: the ad slot economics, the $199 sponsor fee, and our own $500 pledge to this card's charity partner, which is being finalized now, on top of the 9% of this card's gross revenue that every card gives. It is accepting advertisers now.
Sponsor a Community Card, or claim a slot on one
Become a founding sponsor
The market gets drawn around your business, you name the charity on the card, and your sponsor square sits on the front. Founding is permanent; the square is decided one edition at a time.
Sponsor Your Community CardAdvertise on a card
Pick a card, claim your industry's slot, design your ad with the AI Ad Builder, and approve the proof. One business per industry, so your competitors cannot buy onto your card.
Claim a SlotNo market where you are yet?
Markets open across New York and New Jersey wherever a founding sponsor steps up. We take on five markets at a time so each card gets real attention, and we open the next one as markets print and settle into a rhythm. Tell us what you do and where your customers come from, and we will look at the routes around your address together.
Start the ConversationOr email hello@localvibepostcard.com with your town and your trade.