Found the next market. It gets drawn around your front door.

The Local Vibe is a 9x12 co-op postcard mailed by USPS EDDM to a defined local market of about 10,000 households, split into two rotation groups of about 5,000 addresses. Each edition mails to one group. One market exists, because we founded it ourselves: Founding Market No. 1, its boundary being drawn around Savino Marketing's own front door on Staten Island, with the ad slot economics, the $199 sponsor fee, and our own $500 pledge to its charity partner, which is being finalized now, all applying to us. The next one gets founded by one business owner, and it gets drawn outward from that owner's actual location and customer area until it hits about 10,000 households. The sponsor package is your ad slot plus $199 for the edition you sponsor. Founding sponsors also make a donation of at least $500 to a charity they choose, and we publish it. In return your square sits on the front of the card on the edition you sponsor, the map gets built around your business, and you are the founding sponsor of that market, which is a fact that does not change.

Straight up, before you read another word: The Local Vibe has never mailed a card. Zero editions have gone out and zero ad slots are sold. The only money behind the first card so far is ours, and that is the point: we are not asking anyone to go first, because we already did. The first drop targets November 2026. The full picture is in "Where this actually stands" below, and it is there on purpose rather than at the bottom.

Ten thousand homes, two rotations, four drops a year

Sixteen ad slots per edition, six on the front and ten on the back, plus one charity square and one sponsor square on the front. Divided across a 5,000-address rotation group, a back middle slot works out to about 11.4 cents per address and a front corner to about 13.8 cents. Postage alone, if you mailed your own piece to those same about 5,000 addresses, runs about 26 cents per piece at the USPS EDDM Retail rate (usps.com, July 2026), before you print anything.

What the USPS paperwork proves is narrow, so here it is: it proves the pieces were accepted and paid for, and that every active residential delivery point on the selected routes was addressed. It proves nothing about delivery, receipt, or whether anyone read it. Nobody can hand you paperwork that proves those things, including us.

• One edition. The rack rate for the position you pick, before any code. Single editions are what checkout on this site sells today.
• Two editions, 9 percent off the ad slots: available on request, paid in full up front.
• Four editions, a full year, 19 percent off the ad slots: available on request, paid in full up front.
• Multi-edition packs are arranged directly with us: email joseph@savinomarketing.com or book the call below, and the whole pack is paid the same day, edition 1 through checkout and the balance by invoice.
• Those two tier numbers are the returning-buyer rate, and nobody actually sees them bare. First-time buyers add WELCOME10 on top and it stacks: 10 percent on one edition, 19 percent on two, 29 percent on four. Renewing buyers use RENEW9 the same way: 9, 18, and 28 percent.
• Nothing has ever sold, so every buyer on the first card is a first-time buyer. The first card sells at 10, 19, and 29 percent. Nobody is quoted 0, 9, or 19.

If you buy two editions you also pick the shape. Two consecutive editions put you on both rotation groups once each, so every address in the market is on the route list with your ad one time. Two same-group editions, with one edition skipped in between, put you on the same 5,000 addresses twice. Coverage or frequency. Which one is right depends on your sales cycle. If your buyer takes several impressions before they pick up the phone, frequency. If you need volume of first-time trials, coverage. Tell us how people find you and we will tell you which one we would pick and why.

A 9x12 flat does not fit in a stack of envelopes

A zip code is an input, not a boundary

1. 01You tell us where your customers actually come from. Invoices, delivery radius, the towns you would drive to and the ones you would not.
2. 02We pull the EDDM carrier routes around your address and stack them outward from your door.
3. 03We stop at about 10,000 households and look at the map together. If a boundary is wrong, you say so, and we move it before anything is final.
4. 04The market gets named, split into rotation group A and group B, and locked.

Everything that is not true yet

We are not asking you to go first. We already did. You should still get the honest inventory before the price.

• No card has ever mailed. Zero editions, zero drops, no exceptions.
• Zero ad slots are sold right now. There were two purchases earlier this year and both were refunded. The board is clean.
• Savino Marketing is the founding sponsor of Founding Market No. 1. We hold the sponsor square on the same terms this page quotes you: the ad slot economics, the $199 sponsor fee, and a pledge of $500 to the card's charity partner, on top of the standing 9% of this card's gross revenue. Nobody outside this company has put a dollar into the card yet.
• The charity partner for Founding Market No. 1 is being finalized. Until an agreement is signed, no charity is named anywhere, on this page or on the card.
• Three businesses have already told us they are in once we open. Nothing is signed and nothing is sold, so we count them as exactly that: verbal.
• No card has ever sold out, so we will never tell you slots are going fast.
• One market is founded: Founding Market No. 1, ours, with its boundary being drawn around our own front door. The next one gets drawn around whoever founds it.
• There has never been an outside Local Vibe sponsor or advertiser: the only sponsor to date is us, sponsoring our own card. So nothing on this page describes what other sponsors chose or how their ads performed.
• There are no advertiser testimonials, no response-rate data, no completed impact reports, and no case studies for The Local Vibe. Anyone who shows you those for a product that has not mailed is making them up.
• There is no email newsletter list yet, and the social accounts are being built from zero too. We will promise you the placement, never an audience number.
• The print vendor is not locked. Quotes are in hand and the spec is set, but nothing is signed.
• The first drop targets November 2026, with February 2027 as the fallback if the card is not ready.

What does exist today: we run The Vibe Circle, a $99 a month community, and Own Your AI, a nine-week one-to-one coaching program. We teach small business owners to use AI safely and simply. That is the business that is funding this one and that is the reputation standing behind the card. We are not asking you to trust a track record on The Local Vibe, because there is not one yet. We are asking you to look at the mechanism, the money, and us.

Two numbers come to us. The third one never does.

Founding a market is not a discount and it is not a package deal. You pay the same ad rate every other advertiser on the card pays, plus a sponsor fee on the edition you sponsor. That is the whole package. Founding sponsors also make a donation of at least $500 to a charity they choose, and we publish it. That donation is not a fee, not a term of the package, and not something we collect: it never touches our account, and nothing you receive depends on it.

If you want the whole first year of ad slots, the same position across four editions is $2,756 at rack. As a first-time buyer the four-edition tier plus WELCOME10 is 29 percent off the slots, so $1,956.76, paid in full up front, plus $199 for each edition you sponsor. Your quote shows the exact figure. The sponsorship itself is a separate, per-edition decision (see "What a founding sponsor gets"), so prepaying the slots does not prepay the square.

You are welcome to donate more than $500. You may be wondering what the minimum buys versus what a larger donation buys. The answer is that it buys nothing different: the card prints the real number, whatever it is, and the impact report prints the real number, whatever it is. We do not sell bigger placement for a bigger donation.

Book the fifteen minutes and we will price your exact position before you decide anything.

Four decisions that are yours, and nobody else's

1. 01The market gets drawn around your business. Your address is the center. You see the map before it is final and you get to move a boundary that is wrong.
2. 02You name the charity. For the edition you sponsor, that is the charity on the card, and our 9% of this card's gross revenue follows your choice. Each charity signs its own agreement with us, edition by edition, and either of us can end it. If your charity cannot or will not continue, you pick the next one.
3. 03Your square sits on the front of the card, next to the charity square, on the edition you sponsor. Sponsorship runs one edition at a time, and when that edition mails you have 14 days of first refusal on the square for the next one. After 14 days it goes on sale.
4. 04You are recognized as the founding sponsor of this market. A market is founded once, so that recognition does not expire and it does not transfer.

Along with the position, you get the work product:

• The Local Minute, a spotlight bundle on your business: a feature in the newsletter issue that goes out with the card, a social set posted on the accounts we publish The Local Vibe from, and a permanent page at /spotlight/your-business about your business, your ad, the charity you chose, and the market you founded.
• Every one of those finished assets handed to you to reuse on your own channels, your site, your window, wherever you want them.
• A launch kit: a ready-to-send email for your own customer list, a social caption, an announcement graphic, a link to your market page at /advertise/your-market, and a one-page timeline you can hand to anyone who asks what this is.
• Prominence in the card's public impact report at /impact/your-market-edition after it mails, showing what your donation delivered and what our 9% of this card's gross revenue delivered, each named separately.

Two things we want on the record. The Local Minute is a placement and a set of assets we produce for you. It is not a video product. The newsletter list and the social accounts are both being built from zero, so we are promising you the placement and the finished assets, not a readership or a follower number. And the impact report has never been published before, because no card has mailed. Yours would be the first one.

Two payments, and we only make one of them

Here is exactly what prints. The card carries two sentences, each naming its own payer beside its own money, and never a total:

{Your business} pledged {your amount} directly to {your charity}. Savino Marketing donates 9% of this card's gross revenue.

Your figure prints as a dollar amount, rounded down to the whole dollar. Our share prints as a percentage, never as a dollar figure, because at press time it is an obligation against a number that is still moving. A recorded pledge is not a payment, so the card never prints your donation as money already delivered, and we do not collect it or guarantee it. Two things have to happen before any total exists anywhere: you tell us when you send it, and the charity confirms the date and the amount in writing, which it agrees to do within 14 days of receipt and to let us publish. Only after both donations are paid and confirmed does a summed total appear, and only on the public impact report, never on the card. Every published figure rounds down to the whole dollar, so "at least" is always true. You choose when to send your donation. Our recommendation is to send it once the card is committed to print, not the day you sign, so that nothing leaves your hands before the card is real.

You are the sponsor, not the sales team

Filling the other fifteen slots is our work, not yours. You are not expected to make introductions, forward the card to your chamber group, vouch for us to your neighbors, or bring anybody in. If you want to, we will not stop you, and we will hand you the launch kit to make it easy. But nothing about your placement, your price, or the card mailing depends on it.

• You do not have to recruit other advertisers.
• You do not have to design the card or approve anyone else's ad. You approve yours and nothing prints without your sign-off.
• You do not have to handle the charity paperwork with us. Your donation is between you and them.
• You do not have to guarantee anything to anyone. Our name is on the publication.

The real number, and what happens to it

Money at risk with us on a first-edition front corner sponsorship, at the first-time rate: $819.10. That is the discounted ad slot plus the $199 sponsor fee for that edition. Here is exactly what happens to it.

The one thing we cannot refund is your charity donation, because we never had it. It goes from you to them and it is theirs. That is the reason we would rather you send it when the card is committed to the printer instead of the day you sign.

What happens between now and the mailbox

1. 01We draw the map. One working session, then a revision pass. This is the piece that has to happen first, because nothing else can start until the market exists.
2. 02You claim your slot and the sponsor square, and you name the charity. Your placement is locked from that moment, and so is your category. Nobody in your industry can buy onto this card.
3. 03We sell the rest of the card. This is the long stretch and it is our job.
4. 04You design your ad with the AI Ad Builder, or you send us artwork you already have. You approve the final proof. Nothing prints that you have not signed off on.
5. 05The card goes to the printer. This is the real deadline, and it is a hard one, because a printer needs lead time and USPS needs the paperwork.
6. 06The Local Vibe mails to the first rotation group, which is the group your founding edition defines. First drop targets November 2026. If the card is not ready, it moves to February 2027 rather than shipping something half full.
7. 07Your 14 days of first refusal on the sponsor square for the next edition start the day this edition mails. After that the square goes on sale.
8. 08The Local Minute publishes at /spotlight/your-business. The impact report publishes at /impact/your-market-edition once both donations are paid and the charity has confirmed receipt in writing, showing what your donation and our 9% of this card's gross revenue each delivered.

There is no countdown on this page and there will not be one. The only date that has any force is the printer's, and when we sit down we will tell you what it is.

Founding sponsorship, answered plainly