Advertiser Media Kit

The Local Vibe: about 5,000 addresses per edition, one business per industry

The Local Vibe is a premium 9x12 community card mailed free to local households via USPS. A market opens in New York or New Jersey wherever a founding sponsor steps up; we went first, and Founding Market No. 1 is founded on Staten Island. About 5,000 addresses per edition, sixteen ad slots per card, and exactly one business per industry. First drop targeted for Fall 2026.

A 9x12 flat is one of the biggest things in the mailbox that day. It does not fold into the junk pile.

Reach and Availability

The editions, live

Availability below is live from the booking system, not a brochure number. Once a category is taken on a card, it belongs to that business for the edition.

Proof, documented

Every drop will be documented with USPS mailing paperwork and receipts: the routes, the piece counts, the postage paid. After your card mails, ask and we will show you the paperwork for its drop. Your ad can also carry a QR code that takes anyone who scans it straight to your site. If it does, your account shows a count of phone and tablet scans. That count is in beta while we test it on our first editions, and it counts scans, not unique people.

Rates

Slot pricing

Back of card, middle slot$569
Back of card, corner slot$599
Front of card, middle slot$659
Front of card, corner slot$689
Sponsor square sponsor fee (one per card, per edition)$199

For scale: mailing your own 9x12 to the same route list of about 5,000 addresses runs roughly $3,000 or more all-in (USPS postage plus printing, before design and labor). A slot here is a fraction of that check for the same mailboxes, because sixteen businesses share the card. The full math is in our FAQ.

How It Works

Claim, design, approve, mail

  1. 01Pick your card and claim your industry's slot. Payment locks it: one plumber, one dentist, one pizzeria per card.
  2. 02Design your ad yourself with the AI Ad Builder. You describe your business, it drafts the ad with you, and your QR code is composited in automatically.
  3. 03Approve the final proof. Nothing prints that you have not signed off on.
  4. 04The card prints on low-VOC recyclable stock and mails to every address on the route list.

The guarantee

Full refund any time before the print deadline, no questions asked. If an edition does not mail, your paid slot carries to the next one automatically and your refund button stays live until that one prints: one click, no phone call. The exact terms are in writing in our terms.

Deadlines: each card sells until it fills or hits its print deadline, whichever comes first. Current status is always on the card page. And 9% of each card's gross revenue goes to that card's named charity partner, printed right on the card.

Ready to look at your card?

See the live card for your shore, check whether your industry is still open, and claim the slot in about two minutes.

Pick Your Card